In his new role, Davies will oversee all aspects of YES! Golf’s marketing initiatives, including new product launches, advertising, promotions and YES! Golf’s website. Davies worked for the company during the launching phase in the late 1990s. Since then, he has held various marketing positions within the industry and most recently worked as a marketing consultant for YES! Golf.
"Brett’s knowledge of the industry along with his passion for the brand will be a true asset to the company," said Francis Ricci, CEO YES! Golf. "He understands the complexity of business and what it takes to grow our market share in a tough competitive marketplace. We will support him with the resources he needs to take YES! Golf to the next level."
YES! putters are currently used by more than 200 tour professionals worldwide and have won 27 times on the worldwide tours this year. YES! putters featuring C-Groove technology are specifically engineered to enhance and maximize the over-rolling motion of the ball. The C-Groove putters roll the ball sooner and truer resulting in more control, accuracy and consistency. There are currently 20 models of YES C-Groove putters available.
"YES! Golf has made significant gains in the marketplace over the last three years," Davies said. "The product is right and golfers of all ability levels are finding success with YES! Golf. Our focus in 2008 will be to continue to gain momentum for the brand among the trade and consumer through an integrated national marketing communications plan."
YES! Golf, based in Denver, Colorado, is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. Today, C-Groove putters are taking the golf world by storm making YES! Golf one of the fastest growing putters on the professional tours. For information on YES! Golf, call 800.845.4327 or www.yesgolf.com.
Contact:
Jackie Beck
For YES GOLF
860.304.3643
