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Bushnell® Introduces First GPS Handheld Device

January 30, 2009

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New Yardage Pro Unit Boasts Access To The Largest GPS Golf Course Database

OVERLAND PARK, KS – Bushnell Outdoor Products, makers of the No. 1 laser rangefinder on Tour, has introduced the Yardage Pro, their first handheld GPS device featuring an easy to use interface that gauges distances to the front, back and center of the green. The new distance made simple GPS handheld will debut at the PGA Show and select green grass shops for $199.

“While our best-selling family of Bushnell laser rangefinders, anchored by our PinSeeker 1500 series, boast optical systems with incredible precision and magnification, we recognize that a segment of recreational golfers prefer a GPS distance measuring device that quickly and easily provides distances to the front, center and back of the green,” said Bushnell National Golf Sales Manager Jason Seeman. “With the purchase of an annual membership, golfers can quickly access golf courses worldwide.”

Bushnell has partnered with iGolf to offer downloadable course files from the world’s largest GPS golf course database. Golfers who purchase the new Yardage Pro will want to go to www.bushnellgolf.com for product support, features and software download information. The unit comes with one trial course download from iGolf before an annual membership of $34.95 is required for 100 GPS course downloads. Unlike other GPS competitors, course downloads are stored on the hard drive of your PC and do not expire if the membership is not renewed.

Other product features include:

LCD screen with backlight

Easy to Use Interface, Distance at a Glance

Distance to Center, Front, & Back

Store up to 10 courses

Bag/Belt clip

Auto Shut off/ Sleep Mode After 30 Minutes

Rechargeable Li-Ion battery

Battery Life up to 15 hours

USB PC interface for downloads

According to the Darrell Survey, which is regarded as the golf industry’s official equipment tracking authority, 90% of professional golfers and caddies on the PGA, LPGA and Champions Tour prefer Bushnell products when assessing distances and updating their yardage books during practice rounds.*

“Bushnell is committed to providing golfers with a variety of advanced distance measuring devices across the spectrum of technology platforms,” said Seeman. “The GPS unit completes the circle for us with lasers rangefinders and now GPS.”

For more information on the Bushnell family of golf products, visit the company’s website at www.bushnellgolf.com.

* = Darrel Survey, AT&T National 2008

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Final Approach®, Tasco®, Serengeti®, Bolle®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Millett®, Butler Creek®, Kolpin® and Simmons® brand names. For information about any of these brands or products, please contact the Public Relations Department at (913) 752-6105

Contact:
Charley Fitzwilliam

UMA

562-546-6007

cfitzwilliam@umainc.net

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