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Lincicome Marches To First Career Major Wearing Etonic

April 8, 2009

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Westborough, Mass., April 7, 2009 – Etonic’s Brittany Lincicome calmly rolled in her 4-foot eagle putt on the 72nd hole to win her first major title at the Kraft Nabisco Championship. Etonic was with Lincicome every step of the way, as she wore the new Etonic Stabilite performance footwear during tournament week.

“We are very excited for Brittany,” said Tom Elwell CEO, Etonic Worldwide. “She has been a great ambassador for Etonic and we are happy to be part of her first major win. Her warm friendly personality and booming drives make her a fan favorite and great for the LPGA Tour and women’s golf.”

Etonic has returned to its roots over the last two years, building performance products for the best players in the world. The new Stabilite golf shoe worn by Lincicome is a prime example. The shoe features Etonic’s patented outsole technology designed to provide superior traction, stability, and balance to maximize power transfer to the ball. The men’s collection features similar technology, called PowerUp, featuring inside-out spike placement, a center stud PowerSpike, a flex zone, and the exclusive stabilizer heel technology.

To view the 2009 Etonic men’s and women’s footwear collection, go to www.etonic.com.

Founded in 1876 by Charles A. Eaton, Etonic has enjoyed success in the footwear industry through the years with the introduction of products driven by technological innovation, superior quality and ultimate comfort. Headquartered in Westborough, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, and running. For more information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com

Contact:
Jackie Beck, AHEAD Public Relations, 860 304-3643, jackiebeck00@hotmail.com.

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