The springtime is soon here and also the possibility of dressing a bit lighter. Abacus knows soft shells like no one else. Here are the garments of the spring collection that challenge the weather and that are as functional as they are smart looking.
Abacus Spring/Summer Collection 2010 presents soft shell jackets with the function of moving freely and being active but still keeping the warmth when the temperature changes between hot and cold. It is all about a genuine work of details with laser cut pockets, water resistant zippers, and a lot of stretch for maximum freedom of movement. Function and design is what imbues the Spring/Summer Collection and many of the garments work just as well on the golf course as on the ski slope.
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The collections combine functionality, design, and quality in a way that has given the company a very strong international presence in just a few years. The goal is to continue developing Abacus into a lifestyle brand that reaches beyond the world of golf. The Abacus head office is situated in a converted farmhouse outside Lund, right in the middle of Scandinavia’s most golf populated area. The company manufactures functional clothing where function is combined with design and quality. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The company with MD Sven-Olof Karlsson and the results of the last five years have shown a steady sales increases of more than 20 percent per year. www.abacus-outdoor.com
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jhubbard@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Shane Brett, Divisional Vice President,
Toronto, ON, Canada: 416-636-5911 extension 330
shane@caulfeild.com
Emma Westerberg, Abacus
Dalby, Sweden – +46 46-20 10 28 or +46 704 33 78 20,
press@abacus-outdoor.com
Sven-Olof Karlsson, MD, telephone +46 46-20 10 20 or +46 705 12 17 40.
