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ING Demo Lab Gives Attendees The Opportunity To Compare Products Side By Side

February 24, 2011

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LAKE MARY, FL – If a company believes that its new driver, putter, irons or training aid is truly at the top of its category in the golf industry, then the ING Demo Lab serves up the platform on which to prove it.

The Demo Lab takes place on Tuesday afternoon, May 24 at the 21st Annual ING Spring Conference at Innisbrook Resort May 22-26.

Approximately 175 people are expected at this annual gathering of media and golf industry leaders, conducted by the non-profit International Network Of Golf. The ING Spring Conference is open to anyone in the golf industry or media. For more information or to register, visit www.inggolf.com.

The ING Demo Lab places companies side by side on the practice range and putting green, giving companies an equal setting, and attendees the opportunity to test new offerings of all types from companies of all sizes.

“The ING Demo Lab really levels the playing for the smaller companies in the golf industry,” says George Baker, CEO of Razor Golf. “Everyone has the same size display area, and the same opportunity to put their products up against the other participating companies. We wouldn’t miss it.”

Razor Golf, PowerBilt Golf and TaylorMade Golf are among the companies already registered for the conference and Demo Lab. Approximately 20 companies are expect for the Demo Lab.

Also, an estimated six dozen members of the media will attend, representing a total reach of approximately 6 million golfers.

The conference also includes a revised educational format, featuring ActionCOACH as the workshop facilitator. There will also be tremendous networking opportunities, product displays and tests, and lots of golf.
The very popular ING One-On-One Appointment Show will return to the itinerary. The appointment show provides attendees a platform for private meetings to encourage business relationships.

A Media Expo, several networking sessions and golf events, including the International Pairs World Finals Qualifier are also on the schedule.

For registration details, or for general information, call 407-328-0500, ext. 1 or visit www.inggolf.com.

Contact:
Mike Jamison, Executive Director
407-328-0500, ext. 1
mike@jamisongolf.com

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