Westborough, Mass., March 11, 2011 – Etonic announced today that it has renewed its partnership with Rally for the Cure®, a breast cancer awareness program benefiting Susan G. Komen for the Cure®. As an official partner for 2011, Etonic will provide golf and running footwear for Rally for the Cure golf and tennis events held around the country.
“We are pleased to once again be part of the Rally for the Cure program,” said Kent Wheeler, sales and marketing director, Etonic. “This grass root program has not only raised significant money for Komen for the Cure, but through the years it has generated a tremendous amount of awareness and education on early detection resulting in thousands of lives saved.”
Rally for the Cure events will have the ability to choose Etonic footwear as prizes. The footwear ranges from Etonic’s popular selection of Lites Plus golf shoes or the high performance Kendari running shoes. As a partner, Etonic will be included in all promotional material and advertisements for the Rally for the Cure program.
“We appreciate Etonic’s support this year,” said Cate Campbell, senior manager of marketing and operations, Rally for the Cure. “They have been a wonderful partner and the participants really enjoy the look and fit of their footwear. We look forward to another great year with Etonic.”
For more information on Rally for the Cure visit www.rftcpromotions.com.
About Etonic
Founded in 1876 by Charles Eaton and headquartered in Westborough, Mass., Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men’s and women’s footwear and accessories for golf, running and bowling. For information on Etonic call 1-866-8-ETONIC (386642) or visit www.etonic.com.
About Rally For The Cure
Rally for the Cure® works to spread awareness about breast health and breast cancer through golf, tennis and social events. Over 3,500 annual events hosted by volunteer Ambassadors invite participants to show their support of breast cancer awareness through an activity they are passionate about. Participants have a chance at winning a prize and all receive an event gift bag including important breast health information, souvenir items and a one-year subscription to a Condé Nast magazine such as Golf Digest, SELF, Bon Appétit and Architectural Digest.
In partnership with Susan G. Komen for the Cure® and Condé Nast, Rally empowers people to spread the life-saving message of early-detection in their communities through an activity they are passionate about.
Contact:
Jackie Beck
jackiebeck00@hotmail.com
860 304-3643
