La Quinta, CA – The Humana Challenge announced today that Peter Millar, a leader in the luxury apparel market, has been chosen as the Official Apparel Provider for the PGA TOUR event. The Humana Challenge will be held Jan. 16-22, 2012 at PGA WEST and La Quinta Country Club in La Quinta, Calif.
As part of a multi-year agreement, Peter Millar will supply apparel for all of the pro-am events, tournament board members, executive committee, volunteers, logistical staff and tournament committee members.
“We are honored to partner with Humana and the PGA TOUR for the 2012 Humana Challenge and in the years to come,” said Todd Martin, president, Golf Division of Peter Millar. “The history and pedigree of this tournament is one of the finest on tour, and we’re thrilled to be a part of it as it moves into the next chapter.”
“Peter Millar’s product line offers the perfect blend of golf and lifestyle items that will allow us to provide our tournament partners and volunteers with the absolute best in class product,” said Larry Thiel, tournament chairman of the Humana Challenge. “We’re thrilled to have a brand that’s as well admired and respected as Peter Millar as our official apparel provider”,
ABOUT PETER MILLAR
Peter Millar, LLC is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. The Company’s brand names include Peter Millar, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings, Element4 and Tweed Peacock. For more information, please visit www.petermillar.com or contact Millie Graham at 919.695.4495 or email: mgraham@petermillar.com.
ABOUT HUMANA INC.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 240 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities. Over its 50-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio. More information regarding Humana is available at www.humana.com.
Contact:
Toby Zwikel/Pat Bennett
Telephone: 818-462-5599/760-346-8184
Email: tobyz@bzapr.com/PBennett@HumanaChallenge.com
