All three TMaG Brands – TaylorMade, Adidas Golf and Ashworth – To Unveil 2012 products at the 59th annual international golf business gathering in Orlando, Florida
CARLSBAD, Calif. (November 8, 2011) – TaylorMade-adidas Golf today announced that all of its brands – TaylorMade, adidas Golf and Ashworth – will participate in the 59th PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida, January 26-28, 2012.
After a successful return to the global industry’s annual business event in 2011, each TMaG brand is planning a range of exciting activities for Show week, including the launch of a multitude of new products across all categories at the Outdoor Demo Day and within their expansive multi-brand “clubhouse” exhibit space on the Show Floor.
“The PGA Merchandise Show is and always has been a premier place to launch new products and generate excitement among our customers and the media,” said TMaG CMO Bob Maggiore. “We believe the PGA Show will help kick-start what we’re confident will be another huge year for our industry-leading brands.”
TMaG made an industry splash at last year’s Show when they erected a tri-branded anchor exhibit that included an exclusive driving range and café. LPGA Tour stars Paula Creamer and Natalie Gulbis made special appearances to help launch TaylorMade’s white metalwoods – the R11 and the Burner SuperFast 2.0 line of drivers, fairways and Rescues – of which more than two million units will be sold globally by the end of 2011.
“The family of TaylorMade-adidas Golf brands made an exciting return to the PGA Merchandise Show in 2011,” said PGA of America President Allen Wronowski. “We are pleased that PGA Professionals will have the opportunity to once again learn about and experience their newest products while connecting with company leadership in 2012.”
***To schedule a one-on-one interview at the PGA Show, please contact TaylorMade-adidas Golf Public Relations***
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.ashworthinc.com, and www.taylormadegolfpreowned.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of Ì¢?åÂ10.3 billion.
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 59th annual global summit for the business of golf. Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 26-27; and 8:30 a.m. – 3:00 p.m. on Jan. 28. For more information, visit www.pgashow.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
TaylorMade-adidas Golf Company: Christa McNamara, (760) 918.6466, christa.mcnamara@tmag.com
