WATKINSVILLE, Ga. (February 1, 2012) – Tifosi Optics, Inc. is proud to introduce Sports Industry veteran Erin Dahlquist as the new Director of Marketing. Dahlquist joined Tifosi with an extensive background in the sports equipment industry. Based in her Northern California office, Dahlquist will oversee all marketing functions for Tifosi.
In her 20 year career, Dahlquist’s responsibilities have involved big picture marketing strategies, National advertising and P.R. campaigns, product launches, promotions & merchandising programs, and special events. Her goal will be to deliver creative marketing programs and a consistent brand message across Tifosi’s diverse target markets in Cycling, Running, Golf, and Outdoor Sports.
“Tifosi presents some interesting challenges,” Dahlquist remarked, “I look forward to developing creative ways of reaching our diverse audience. Tifosi’s range of eyewear is technologically engineered for enhanced performance in a range of sports. We want to make sure that message is heard loud and clear.”
Dahlquist has extensive experience in apparel, footwear, and hard goods marketing and has worked for such notable companies as Specialized Bicycles, The Royal Robbins Outdoor Clothing Co., and The Original S.W.A.T. Footwear Co. She joins the Tifosi Management Team of Jay Romasco, VP of Sales; Bob Bartlett, Operations and Inside Sales Manager; and Tom Tiffany.
Tifosi optics are sold at over 5,000 retail and e-tail locations in more than 40 countries. Visit www.tifosioptics.com for more information.
Contact:
Erin Dahlquist, Director of Marketing
erin@tifosioptics.com
706-995-8007
