(ALBERTA, CANADA) – Canadian Rockies Golf (www.canadianrockiesgolf.ca) has extended its partnership with Buffalo Communications (Buffalo) to provide golf marketing-communications consultation to its consortium of six golf properties in Western Alberta.
In addition to serving as the golf publicity and media-relations arm for the group of award-winning courses, Buffalo will continue supporting branding, e-marketing, social media and co-op promotion initiatives. The Canadian Rockies Golf / Buffalo relationship began in January 2009 with consortium partners:
• Canmore Golf & Curling Club (Canmore, Alberta)
• The Fairmont Banff Springs (Banff, Alberta)
• The Fairmont Jasper Park Lodge (Jasper, Alberta)
• Kananaskis Country Golf Course (Mt.Kidd and Mt. Lorette courses, Kananaskis Country, Alberta)
• Silvertip Resort (Canmore, Alberta)
• Stewart Creek Golf & Country Club (Canmore, Alberta)
“As a highly valued strategic partner, Buffalo Communications helps hone key messages for Canadian Rockies Golf, consistently promoting them through media and other channels,” says Steven Young, Director of Golf at The Fairmont Banff Springs. “The collaboration between the golf partners and the proven golf expertise of the Buffalo team continues to popularize Alberta as a prime golf destination.”
“This collection of courses has developed ‘bucket-list,’ high-quality golf experiences in Canada,” says Rich Katz, Managing Director of Buffalo. “Growth of rounds, room nights and incremental spend are commensurate with the increase in awareness.”
With arrival of warm weather, golf in the Canadian Rockies began in earnest two weeks ago. Also spurring North Americans booking stay-and-play packages is Golfweek recently ranking The Fairmont Jasper Park Lodge and The Fairmont Banff Springs second and fourth, respectively, among “Best Canadian Classic Courses.” The magazine honored Stewart Creek Golf & Country Club and Kananaskis Country’s Mount Kidd and Mount Lorette 18-hole layouts as “Top Modern Courses in Canada.”
Not to be outdone, National Geographic named Silvertip Resort one of the world’s most environmentally-friendly properties while editorial praise for Canmore Golf & Curling Club is constant. Golf Digest, Conde Nast Traveler, SCORE Golf and other leading golf and travel media frequently report about the entire Canadian Rockies Golf collection’s delivering impressive golf experiences.
Value-price golf packages combining play on any of the courses, accommodations and adventure are available at www.canadianrockiesgolf.ca, with stay-and-play packages starting at $174 CAD, which is nearly on par with the American dollar, based on today’s exchange rate.
About Canadian Rockies Golf
Fitting to the “Canadian Rockies Golf: Historic. Dramatic. Untamed.” tagline, critical acclaim for golf-destination members in Banff, Jasper, Canmore and Kananaskis Country includes a list of both international golf and travel awards, one of the most recognized golf collections in Canada.
To view the stunning topography and learn about golf experiences in western Canada and Alberta golf vacation activities, visit www.canadianrockiesgolf.ca. Stay-and-play packages are listed and custom quotes are supplied online and by calling 877.323.3633. Information is also regularly updated on Facebook at www.facebook.com/canadianrockiesgolf.
Getting There
The Canadian Rockies Golf destination is easily accessed through Calgary International Airport in Alberta, offering non-stop flights from most Western U.S. cities, including San Francisco, Los Angeles, Seattle, Phoenix, Texas and others. Six of the seven courses are within 45 minutes’ drive of each other; The Fairmont Jasper Park Lodge can also be accessed via Edmonton Airport to the north.
About Buffalo Communications
Headquartered outside Washington, DC with offices in New York, Boston, Minneapolis, Pinehurst (NC) and Phoenix, Buffalo is a global golf-lifestyle public relations, branding, marketing-communications, graphic design and strategic services firm. Buffalo employs its longstanding media and industry connections to help client-partners grow popularity and revenues. They include the LPGA, ECCO, Fila Golf, Arnie Apparel, Club Glove, PGA National Resort & Spa, Sea Pines Resort, Kaua’i Visitors Bureau, Myrtle Beach Golf Holiday and Mission Hills Resort (China).
More information: http://www.buffalocommunications.com, 703.761.1444.
Contact:
Dan Shepherd
Buffalo Communications
703.403.5317
dshepherd@billycaspergolf.com
Janeen Driscoll
Buffalo Communications
910.690.9711
jdriscoll@buffalocommunications.com
