Castle Pines, CO (September 6, 2012) – Golf Convergence asked a simple question, “Who Owns Your Customer Database?” To find the definitive answer required extensive research.
It was learned that when golf course owners are queried about who owns their customer information, the vast majority stated, “I do – Why would you think otherwise?”
Actually, if a facility uses a third-party organization to operate the golf course or a food and beverage concession, depending on whether the contractual relationship is a management agreement or a lease, the ownership of the customer database and the associated transaction data is determined by the principles of the “law of agency.”
Simply stated, whoever “owns the economics” is entitled to ownership of the customer database.
While the concept is simple, the ramifications to the “title holder” of the golf course are complex and may surprise you.
To read the full article, click here.
The monthly newsletter publishing insights and trends on issues facing the golf industry complements the Golf Convergence strategic consulting practice, which is based on our philosophy of “listen, learn, help and lead.”
The newsletter also serves as an integral part of the firm’s ongoing research that is incorporated in the continuing editions of our book and provides clients with current insights. “The Business of Golf – What Are You Thinking?”, now in its second printing has been purchased in 19 countries and is being used by 9 colleges and universities as part of the core curriculum in their Professional Golf Management programs.
To gain the information necessary to increase the net income at your facility and to better understand of the business of golf, order a copy of the book, click here.
Contact:
Debra Bryan, Vice President, Marketing
Golf Convergence
4215 Morningstar Drive
Castle Rock, CO 80108
303 283 8880
dbryan@golfconvergence.com
