Green grass initiative to expand awareness and outreach of Wilson Staff
brand to golfers all over the United States
CHICAGO, January 1, 2013 – In a green grass initiative to create more consumer awareness of its performance-enhancing golf equipment, Wilson Golf has released its schedule for its third annual Mobile Fitting Tour across the United States.
The Wilson Staff tech truck will begin making its scheduled visits to specialty golf retailers in South Florida in January, where a fit-trained team of Wilson Golf employees will be on-site at these stores to offer free custom fitting to any consumer that walks through the doors. In addition to the free fitting, a Wilson Staff custom builder will be present to immediately build-out sets and clubs tailored to the exact speculations and requests of the consumers.
Wilson Golf believes that it is a necessity for players to undergo custom club fitting in order to properly equip the golfer according to his or her individualized swing. A proper fit ensures a positive golf experience and a lifelong passion for the game.
“This initiative was conceived three years ago as a result of our desire to reach consumers at a more unique and intimate level,” explained Doug Thiel, Global Director of Marketing at Wilson Golf. “We not only provide a no-pressure opportunity for golfers to interact with our equipment and receive a state-of-the-art custom fitting experience, but we also gain feedback regarding Wilson Staff products, technology and consumer perception.”
Included in the special events is a free giveaway of a Wilson Staff FG Tour wedge with any purchase of a set of irons. Additionally, on-site greeters give away 2-ball packs of the Wilson Staff DUO and FG Tour golf balls, among other golf-related equipment.
The Mobile Fitting Tour will reach Floridian markets throughout the months of January and February, and will then penetrate the South Carolina and Georgia areas. After visiting New Orleans, it will remain in Texas until it makes its way northward through the Midwest in the early summer.
About Wilson Golf
For nearly a century, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 Major championships, more than any other iron manufacturer in history. Wilson Staff’s Di11 and Ci11 irons, as well as the DUO golf ball, were honored with Golf Digest’s Hot List awards. Wilson Staff, Profile, Ultra and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to all golfers to enhance performance on the course and overall enjoyment of the game.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto wilsonstaff.com or call 1-800-622-0444 for more information.
Images of the 2011-12 Mobile Fitting Tours can be furnished upon request; see contact below.
Contact:
Alessandra Bollero
alessandra.bollero@wilson.com
(773) 714-6558
