PALM BEACH GARDENS, FL, March 27, 2013- Golf Channel has upped its relationship with the Executive Women’s Golf Association (EWGA) at the highest level of partnership with the association – Corporate Partner.
“Our involvement with the EWGA is an excellent opportunity to help grow the game of golf, which is a critical component of our vision at Golf Channel,” said Andrea Starkey, Vice President of Strategic Programming Partnerships for Golf Channel. “We plan on bringing added attention to the EWGA’s mission by shining a light on the contributions they are making to increase women’s participation in the game.”
Through this national partnership, Golf Channel will work with the EWGA to bring Golf Channel on-air talent to EWGA events around the country in a joint effort to build and grow awareness around the EWGA and women’s participation in the game throughout the year.
Golf Channel is the fastest-growing network in television and is available in 120 million homes worldwide. Golf Channel is dedicated to connecting the world to golf. The EWGA will partner with Golf Channel on this mission by becoming an official affiliate of GolfNow, Golf Channel’s online tee time reservation system, which allows golfers worldwide to book tee times at discount prices. The EWGA and GolfNow will work together to identify special deals for women and provide encouraging incentives for new participation. In addition, EWGA members will receive an exclusive membership rate to join Golf Channel’s AM Tour, the largest amateur golf tour in the nation.
“We salute Golf Channel’s long involvement in supporting women’s golf and greatly value our ongoing relationship,” says Pam Swensen, CEO of the EWGA. “It is through the support of committed companies such as Golf Channel that enables the EWGA to attract and keep more women involved in the game of golf.”
About EWGA
As the largest women-focused amateur golf association in the U.S. with chapters in nearly every U.S. major market and corporate center, the EWGA has connected more than 100,000 working and professional women who share a passion for cultivating relationships and enjoying the game of golf. Offering a wide range of affordable organized golf activities and educational programs, this award-winning association has been driving social and networking opportunities for women through the game of golf since 1991. With EWGA Chapters located in more than 120 cities throughout the United States as well as in international locations including Bermuda, Canada, Italy and South Africa, EWGA members are active participants in hundreds of communities and collectively influence an average of $64 million annually in golf-related spending and key business decisions. For more information, visit www.ewga.com.
About Golf Channel
As the fastest-growing network on television, Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf like GolfNow.com, Golf Channel’s online tee time reservation service.
Contact:
Susan Snyder
EWGA Director of Marketing
561-691-0096
pr@myewga.com
