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Henrik Stenson Wins DP World Tour Championship With TaylorMade SLDR Driver

November 19, 2013

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First golfer to win the PGA Tour’s FedEx Cup and European Tour’s Race

to Dubai in same season

CARLSBAD, Calif. (November 17, 2013) – Henrik Stenson played the TaylorMade SLDR driver today en route to winning the season-ending DP World Tour Championship. The win was significant for Stenson who became the first golfer to win the PGA Tour’s FedEx Cup and the European Tour’s Race to Dubai in the same season.

Stenson first switched into the SLDR at East Lake where he won the Tour Championship. On the range that week, TaylorMade tour reps built Stenson a 9.5* R1 (same spec as the gamer he had damaged the week before) as well as a 10.5* SLDR. As expected, the SLDR outperformed the lower-lofted R1 driver, knocking off 400 RPM of spin and averaging 10 yards longer on the launch monitor. The more distance with a higher-lofted club is possible because of the SLDR’s low and forward center of gravity. Click here to learn more.

Since the switch into the higher-lofted SLDR, Stenson has been on an incredible hot streak and today capped a historic season.

The win represented the eighth worldwide win for the new SLDR driver.

TaylorMade was the No.1 driver brand at the DP World Championship.

In the Bag:

SLDR 10.5* driver

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.

About TaylorMade-adidas Golf

Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over Ì¢?åÂ1.3 billion.

Contact:
Dave Cordero

TaylorMade Golf, Public Relations Manager

Tel: (760) 918.6367

dave.cordero@tmag.com

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