(VIENNA, Va.) – Rio Verde Community has selected Buffalo Brand Invigoration Group (Buffalo) to direct a public relations program for the acclaimed active-adult residential enclave northeast of Scottsdale, Ariz.
Buffalo will position Rio Verde in the hyper-competitive Phoenix-Scottsdale area and primary out-of-state feeder markets by securing media coverage tied to trends, themes and best practices.
Dubbed the “friendliest community in Arizona,” Rio Verde boasts an unmatched sense of kinship among relationship-oriented buyers searching for more than just an Arizona address. Ideal for those who enjoy an active lifestyle, Rio Verde’s resort-style amenities include two 18-hole golf courses re-designed by PGA TOUR major tournament winner Tom Lehman, tennis, pickleball, and hiking and biking trails.
With a spectacular aesthetic spread over 735 acres of abundant desert wildflowers, cacti and wildlife, Rio Verde is nestled between Tonto National Forest and McDowell Mountain Regional Park.
“Rio Verde has an amazing story to share and must cut through the clutter to get in front of its core audience,” says Gary Holcomb, President of the Rio Verde Community Association. “Public relations provides editorial credibility that complements our historically strong word-of-mouth marketing.”
“From its people, location and real estate offerings, to its amenities, social programming and sustainability, Rio Verde is one of kind,” says Rich Katz, Managing Director of Buffalo. “Helping source new residents and golf members is exciting.”
Rio Verde was recently designated a “Certified Sustainable Community” by Audubon International for its healthy local environment, high quality of residential living and economic vitality. It is the first designee west of the Mississippi River and fifth in the U.S.
About Rio Verde Country Club and Golf Community
Rio Verde is 15 minutes northeast of Scottsdale, Ariz. in Maricopa County along the foothills of the McDowell Mountains at the edge of the Tonto National Forest. The award-winning, resort community features 36 holes of parkland-style golf, a par-3 course and world-class practice facilities, tennis, Pickleball, hiking and walking trails, fitness center, Saddle Club and other amenities.
With 980 custom-built and single-family homes, and townhomes and villas from less than $200,000 to $1 million-plus, Rio Verde is a low-density, master-planned community featuring large lots with golf course, mountain and desert views. Its low taxes, competitive real estate prices and tranquil location attract primary and vacation home owners. Rio Verde is just 25 minutes from the world-famous Mayo Clinic (Scottsdale campus) and 35 minutes from Scottsdale Healthcare at Shea Medical Center.
The 27,000 square-foot, contemporary, southwestern-style clubhouse is the center of Rio Verde social life with a wide variety of activities. Hearth-fired, homemade pizza and other casual fare is popular at Verde Pub while fine dining in the Copper Room showcases professional chefs and world-class service.
More information: www.rioverdearizona.com, 877.746.8373
About Buffalo Brand Invigoration Group
Through its public relations, strategy development, integrated marketing, social media and design work, Buffalo increases awareness, market share and profits for companies operating in more than 40 countries. Golf-lifestyle clients include ECCO, LPGA, World Golf Foundation, Nicklaus Brands, Kauai Visitors Bureau, CHAMP Spikes, Ballybunion Golf Club (Ireland), PGA National Resort & Spa, Galvin Green, Sea Pines Resort, BOYNE Golf, Cordillera Ranch, Telluride Ski and Golf Resort, and Keswick Hall.
More information: www.BuffaloBIG.com, 703.761.1444
Contact:
Shane Sharp
Buffalo Brand Invigoration Group
ssharp@buffalobig.com
BuffaloBIG.com
