PALM BEACH GARDENS, Fla. (Aug. 5, 2015) – Market leaders, industry veterans and fresh new faces in golf and resort apparel and accessories will introduce their newest Spring/Summer 2016 collections at the 2015 PGA Fashion & Demo Experience, Aug. 18-19, at The Venetian during Las Vegas Fashion Week. A Live Fashion Show and Opening Night Reception on Tuesday, Aug. 18, will provide a special evening affair for buyers, designers and industry professionals in attendance.
Nearly 150 apparel and accessory companies join golf equipment and technology companies on the Show floor to provide a comprehensive golf merchandise sourcing event of more than 200 golf-related companies and brands. In addition to product displays and demonstrations, the 2015 PGA Fashion & Demo Experience features a Pro-Pro Tournament, Outdoor Demo Day, Live Fashion Show, Industry Reception and Education Conference.
Fashion Elements of the 2015 PGA Fashion & Demo Experience
Live Fashion Show, presented by SWINGDISH
On Tuesday evening, Aug. 18, at 5 p.m., the main stage and networking lounge will be transformed for a special evening affair as industry guests are invited to the PGA Fashion & Demo Experience Live Fashion Show, presented by SWINGDISH. This live runway production will showcase many of the latest golf lifestyle collections by the industry’s top designers and will be moderated again this year by Golf Channel’s Bailey Mosier.
Participating Companies
(as of 8-5-2015)
Callaway Golf Apparel
Chip Shot Kids
Cross Golf USA
Cutter & Buck
Daily Sports
Dominie Luxury
Fairway Fox
Kevan Hall Sport
Line Up Group/San Soleil
Longball Inc.
Lyla Renai
Nivo Sports
Sligo Wear Inc.
Straight Down Clothing Co
SWINGDISH
Travis Mathew Apparel
Under Armour
Opening Night Reception, presented by SWINGDISH
Immediately following the Live Fashion Show, all registered event attendees are invited to the Opening Night Reception, presented by SWINGDISH, from 5:30 – 7 p.m., featuring complimentary wine, beer & light hors d’oeuvres in a social, lively atmosphere on the show floor. Exhibitor booths will be open for business during this networking event for buyers to enjoy the extended hours to explore, browse and discuss all the latest finds the Show floor has to offer.
Fashion Lounge
The popular Fashion Lounge returns to the center of the Show floor, displaying the latest golf lifestyle apparel collections. Several collections will be on display in the Fashion Lounge including designs from Callaway Golf Apparel, Daily Sports, GG Blue, J. Lindeberg, Kevan Hall Sport, Straight Down Clothing Company and Travis Mathew Apparel.
Las Vegas Fashion Week
The PGA Fashion & Demo Experience is co-located with Capsule, Agenda, Liberty, MRket®, ACCESSORIES: The Show®, Stitch and OFFPRICE fashion trade shows at the Venetian and neighboring Sands Convention Center, and also held simultaneous to Curves, MAGIC™ and ENK in Las Vegas. More than 600 buyers of fashion week trade shows attended the 2014 PGA Fashion & Demo Experience. Registered PGA Professionals and golf buyers are able to attend several fashion week trade shows with their PGA Fashion & Demo Experience badge and professional identification.
PGA Education Conference
The PGA Education Conference held at The Venetian, Aug. 18-19, features more than 20 seminars, including multiple sessions focusing on retail and merchandising topics, as well as leadership, teaching and coaching, sales and marketing, plus a full day of player development workshops. Separate registration is required for the PGA Education Conference and course details can be found at PGALasVegas.com/conference.
About the PGA Fashion & Demo Experience
The 2015 PGA Fashion & Demo Experience, Aug. 17-19, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers. The PGA Outdoor Demo Experience at Cascata Golf Club, Aug. 17, is open 2 p.m. – 7 p.m. The PGA Fashion & Demo Experience at the Venetian is open Aug. 18, 8:30 a.m. – 7 p.m. and Aug. 19, 8:30 a.m. – 4 p.m. The event is organized by the PGA of America and PGA Worldwide Golf Exhibitions. Additional details and registration are available at PGALasVegas.com.
Contact:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA Worldwide Golf Exhibitions/Exhibitor: Alex Goodman, (203) 840-5641, agoodman@reedexpo.com
PGA of America/Media: Michael Abramowitz, (561) 389-4647, mabramowitz@pgahq.com
