As released earlier this week, August Golf Playable Hours (GPH) came in -3% vs. the same period year ago. Beneath that national number however are 61 different results for each of the major metro markets ranging from +10% or higher (Sarasota, Palm Beach, St. Louis) to -20% or lower (Tampa, Las Vegas, Palm Springs, Phoenix). This is where Pellucid’s expansion to our geographic-based Weather Impact tracking report is invaluable in exposing the mosaic of results at the 45 climate-defined regions level and now down to 61 markets that align with the Golf Datatech rounds demand reporting. Subscribers get the weather impact results (GPH % change, current month and Year-to-Date figures) at all 3 geography levels the week after month’s close and the market-level Utilization figures (comparing the weather-adjusted Capacity Rounds change to the Golf Datatech-reported Played Rounds change) will be provided in the subsequent month following the Golf Datatech publish date.
Ideal for parties who are either interested in affordably understanding weather impact across a wide range of geographies and who don’t need facility-level precision and more periodic updates, the geography Weather Impact tracking is a great investment at $299/yr for the 12 monthly reports delivered in Excel workbook format. Interested parties can register here to receive a sample of the report from a previous period.
For parties already buying one or more of Pellucid’s other publications (Outside the Ropes, State of the Industry, Top 25 US Golf Markets Scorecard etc.), upgrading to a Pellucid Publications Membership (PPM) is likely the best value if you’re interested in the geography Weather Impact tracking (the Publications Membership is $495/yr and includes OtR, State of the Industry, geographic Weather Impact Tracking, Top 25 US Golf Markets and the National Golf Consumer Franchise scorecard so you can do the math pretty easily to invest in $495 vs. buying separately). Click here to explore whether PPM is your most economical option.
A season-end, single report snapshot is also available for $199 if you want to know where things ended up but not how we got there; use the same above registration process and we’ll send you a sample report but, instead of getting monthly updates, you’ll get one at the month of your choice (Sep-Dec).
We offer a money-back guarantee on all our products and publications if you’re not satisfied with the value for your investment (refund for any undelivered or remaining issues in your term) so what do you have to lose? As the season enters the final holes for those of us up in the northern climes, not knowing how weather is impacting rounds demand for the princely sum of $299 annually seems like a bad trade-off. You can continue to operate based on “we think, we feel, we believe” but, when there’s an independent, quantitative, consistent and affordable way to measure weather’s impact across geographies down to 61 local markets, why would you?
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
