San Diego, CA. – Heritage Golf Group, a leading owner and operator of premier private, resort and daily fee golf properties across the U.S., has announced a new partnership with The Zimmerman Agency, the 2nd largest hospitality public relations agency in the U.S. The firm is tasked with increasing national and destination awareness for the Heritage Golf Group as a thought leader in lifestyle club branding, and positioning the Company for accelerated acquisition opportunities through placements in key industry-based trade, consumer niche publications and business-focused journals. Revolutionizing the conventional concept of the country club, while maintaining the tradition of the game, the partnership is a result of the commitment of Heritage Golf Group to delivering an exceptional experience for its members and guests.
Founded in November 1999 with the intent of building a leading golf course company through the acquisition of select high-end daily fee, resort and private golf courses, Heritage Golf Group has successfully developed customized facilities and tailored operational systems to augment each of their individual club’s one-of-a-kind assets. Additionally, the management team has carefully hand-selected experts in operations, training, culinary, fitness, agronomics, lodging, golf, and special events to deliver the unique hospitality experiences.
“Heritage is thrilled to select The Zimmerman Agency to spearhead public relations efforts for our collection of clubs,” said Davis Sezna, CEO and Partner of Heritage Golf Group. “They have the experience, creativity and, most importantly, the passion to share our stories that will inspire guests to create long-lasting memories at our properties.”
Heritage Golf Group’s current portfolio consists of four resort properties on Hilton Head Island (Palmetto Hall Plantation, Port Royal Golf Club, Oyster Reef Golf Club, and Shipyard Golf Club), two championship TPC clubs in Florida (TPC Prestancia and TPC Tampa Bay), a daily fee facility in Texas (Meadowbrook Farms), a private club in Virginia which they acquired in January 2015 (The Dominion Club), and the flagship private club, Champions Retreat in Evans, Georgia. Backed by the financial strength of Tower Three Partners (an operationally oriented private equity firm) Heritage Golf Group is uniquely poised to expand through the acquisition of a tightly focused and selective group of first-rate clubs.
With a platinum portfolio of clients including global brands such as the TPC Network and Hard Rock International; destinations such as Aruba and Park City, Utah; and individual resorts such as Casa de Campo and Little Palm Island, the agency brings rich foundational expertise to pursue public relations opportunities for its hospitality clients. Boasting acclaim as the largest firm in Florida, The Zimmerman Agency offers strategic experience and engaging storytelling techniques to relevant media outlets, ultimately bringing the Heritage brand to life.
For more information, please visit www.heritagegolfgroup.com or call (858) 720 – 0694.
ABOUT HERITAGE GOLF GROUP
Heritage Golf Group (www.heritagegolfgroup.com), established in 1999, is a leading owner and operator of premier private, resort and daily fee golf properties across the United States. The Heritage Golf Group portfolio represents some of the most well-known and acclaimed golf properties spanning Florida, South Carolina, Georgia, Virginia, and Texas.
The key to our success is the development of customized facilities and tailored operational systems to augment each individual club’s one-of-a-kind assets. Furthermore, we are constantly expanding our team of experts in operations, golf, culinary, lodging, fitness, agronomy, and special events. Backed by the financial strength of Tower Three Partners, an operationally oriented private equity firm, Heritage Golf Group is uniquely poised to expand through the acquisition of a tightly focused and selective group of first-class clubs. Under the leadership of Davis Sezna (CEO, Partner), Heritage Golf Group is evolving the private club and golf business experience to the highest level-on the cutting edge of tradition-by honoring the current traditions while enhancing and elevating the member experience.
ABOUT TOWER THREE PARTNERS
Tower Three Partners (www.towerthreepartners.com) is a leading operationally-oriented private equity firm that invests in a concentrated portfolio of U.S.-based middle market companies. With long-term committed capital from major institutional investors and a senior management team that collectively has decades of experience revitalizing businesses, the firm targets equity investments of $50M to $150M that provide a catalyst for growth.
Alongside management, Tower Three Partners prioritizes and implements transformative changes in operations, strategy, growth, and/or capital structure to significantly improve business performance. Related to the recapitalization, and operating from a strong financial position, Heritage Golf Group is actively engaged in identifying and acquiring top tier golf properties. Heritage Golf Group is also further upgrading the experience of members and guests through improvements across the portfolio.
Contact:
Lauren Harrison • Calvin Burrows
The Zimmerman Agency • (850) 668-222
lharrison@zimmerman.com
cburrows@zimmerman.com
