Apparel

Divots Sportswear: Unveils a new range of double-mercerized 100 percent cotton golf shirts in its 2010 Collection. Said Divots president Bob Friedman: “We really look to this new line as the finest garment our designers have created in the company’s 34-year history. The luster and hand of the fabric is perfectly complemented by its classic styling and elegant color palette.”

Nivo: Introduces its six new 2010 Collections, which offer an array of colors and prints.

Divots Sportswear: Unveils a new range of double-mercerized 100 percent cotton golf shirts in its 2010 Collection. Said Divots president Bob Friedman: “We really look to this new line as the finest garment our designers have created in the company’s 34-year history. The luster and hand of the fabric is perfectly complemented by its classic styling and elegant color palette.”

Nivo: Introduces its six new 2010 Collections, which offer an array of colors and prints.

LoudMouth Golf: 7-year-old cancer survivor Kyle Lograsso becomes the latest endorser of the apparel brand.

The Littlest Golfer: Announces that its children’s golf products, including its clothing line, are being sold at this week’s Quail Hollow Championship.

Adidas Golf: Adds new soft touch fabrication to its ClimaCool technology. “The soft touch fabrication enhances the technical fabrication featured in all of our ClimaCool shirts, and this newly engineered look and feel is appealing to the golfer,” said Patricia Dahan, senior director of global apparel.

Quagmire: Debuts an online store as part of a redesigned website. The redesign launch coincides with the arrival of the apparel company’s 2010 collection.

Adidas Golf: Introduces Tour360 4.0 Sport footwear, which combines design qualities of other members in the Tour360 franchise with new climate-control technologies.

Adidas Golf: Creates the adiPure premium apparel and footwear line, and announces six-time major winner Nick Faldo as the promotional face for the line.

Adidas Golf: Improves its ClimaCool line with the addition of CoolMax Energy fabric, a technology that balances a golfer’s body temperature and increases comfort.

Adidas Golf: Improves its ClimaCool line with the addition of CoolMax Energy fabric, a technology that balances a golfer’s body temperature and increases comfort.

Ecco: Announces the arrival of its hybrid sport-casual Golf Street Premier shoe, which is available online and ships to retailers later this week.

Abacus: Expanding to a lifestyle brand that is suited to being worn away from the golf course, and announces plans to market in the United States.

Nivo: Reports that Jessica Marksbury, host of Inside Golf Magazine, has chosen to wear its 2010 collection on the show.

Gogie Girl: Introduces its new Audrey Collection, which includes the ideal “sun hat for on the course play or an afternoon in the garden,” the company says.

SunBuster Sport Enhancement Eyewear: Company’s PuttReaders eyewear is featured on theAposition.com.