Business

Sport Specific Performance, maker of the all-natural golf specific supplements, selects public relations and marketing firm The Media Group Inc. to handle the company’s PR and communications efforts.

Half Moon Bay Golf Links in Half Moon Bay, Calif., retains Buffalo Communications for publicity and media branding services.

Dynamic Brands acquires the assets of ForeFront Holdings LLC. These assets include golf brands Burton, Datrek, Devant, Sir Christopher Hatton and Miller Golf. The transaction was completed on May 18.

Innoventions Enterprises, makers of the GustBuster umbrella and SunBuster eyewear, will participate in the 19th ING Spring Conference, May 17-21 at French Lick Resort and Casino in French Lick, Ind.

Dixon Golf will introduce a new product at the 19th ING Spring Conference, May 17-21 at the French Lick Resort and Casino in French Lick, Ind.

Boccieri Golf reports record-breaking sales of the company’s popular Heavy Putter line reaches an all-time record high during April.

Golf Convergence Inc. orchestrates the Golf 21st Century acquisition of assets from golf software companies GolfNet and Golf Intelligence.

The Golf Academy of America participates in the seventh Pacific Institute Best Practices Conference in Indianapolis, Ind.

Tom Jaronski and Rich Taylor join to form The Golf Connection, a company that provides consulting and direct marketing resources to destinations, resorts and corporate clients.

WeatherBug and the Club Managers Association of America announce enhanced capabilities to WeatherBug Club Safety, a club weather solution that now includes lightning data.

Deco-Leco LLC, maker of the Pop-Up Protector, partners with Bridgestone Golf in which the Pop-Up Protector will be used on the company’s full line of demo drivers, fairway woods and hybrids.

Champ announces plans for its third “Pink on the Links” breast cancer awareness program.

TaylorMade Performance Labs, a custom golf club fitting company, opens its sixth U.S. location at The International in Boston, Mass., on April 27.

Fore! Reservations, a provider of golf course management and marketing software, releases its White Paper regarding “Proper Implementation of Third-Parties,” written by CEO Harry Ipema.

Boccieri Golf reports its recently-launched advertising campaign featuring the new Heavy Putter Mid-Weight Series has generated a click through rate on Golf.com that is 25 times greater than the site average.

The U.S. Golf Manufacturers Anti-Counterfeiting Working Group reports that the Shanghai Changning Public Procuratorate confirms that criminal prosecution will proceed against the owners of the three counterfeit golf club warehouses in the Chang-ning District of Shanghai. The defendants are Shi-Feng and Shi-Chun-Ping.

Dream Shot Golf announces the company’s recent expansion in Michigan and Southern California. David Firavich will manage the Michigan territory and Randy Shannon the Southern California territory.

Jonas Software launches its Clubcomm Online Consulting Services division, which will assist clients in maximizing ROI with respect to Jonas clubbroadCast e-mail marketing and ClubHouseOnline.

Etonic Worldwide announces Roblin Athletic Inc., based in Winnipeg, as the Canadian distributor for Etonic golf footwear, gloves and accessories.

Clarus Transphase Scientific Inc., developer and manufacturer of Q-Link and other wellness products, founds the Clarus Performance Institute devoted to facilitating education and research in field-based energy technologies.