Business

Talgrace Marketing and Media: To showcase its custom smartphone applications for golf courses and display promotional items for scrambles and special events.

STX Golf: To launch its entirely new series of Xform putters, including the Xform 1 and Xform 2 putters, that include two distinctive feels at Demo Day and the three-day show.

Polara Golf: To launch its advanced XD and XDS golf balls featuring new aerodynamics for higher trajectory and extra distance.

Leupold & Stevens: To host Jim Smith, former U.S. Army Ranger and Special Forces operator whose story inspired the book and movie “Black Hawk Down” in its booth Jan. 26-27.

Kikkor Golf: To host the inaugural Kikkor Golf Shots in the Dark Glowball Invitational on Jan. 27 at the Faldo Golf Institute in Orlando, Fla.

Feel Golf: To exhibit its new White Pro Tour 787 PR driver.

Swingrite UK: To demonstrate the CentreCup Pro short game instructional aid at Demo Day on Jan. 25 and exhibit at the main show.

PGA Merchandise Show: Announces the list of celebrities that will be present at special events and make celebrity appearances. The list includes major champions Jack Nicklaus, Nick Faldo and Lee Trevino and noted instructors Butch Harmon and Hank Haney.

Brain Center International: To showcase its Pro Mental Coach mental coaching software.

Pukka: Announces its participation in the annual show and will introduce its 2012 theme: Breaking the Rules of Customization, which allows buyers to create their own custom design.

Wilson Golf: To introduce additions to its Vizor putter series – the Wilson Staff Vizor Belly and Blade putters.

Golf Pride: Announces that instructors David Leadbetter and Michael Breed will make educational presentations at the company’s booth.

BrightSpot Solutions: To showcase its Spotless Swing golf towel.

Swingrite UK: To demonstrate the CentreCup Pro short game instructional aid at Demo Day on Jan. 25 and exhibit at the main show.

Brain Center International: To showcase its Pro Mental Coach mental coaching software.