Business

Champ: To launch its Zarma Fly tees along side of the new Zarma spikes. Champ will participate in Demo Day on Jan. 26 and then have a booth on the floor of the Orange County Convention Center.

Sundog Eyewear: To introduce three new Paula Creamer Collection models and the Hunter Mahan H Evo model for 2011.

Bermuda Sands Apparel Co.: To introduce its Junior Youth shirt.

STX Golf: To showcase three new STX Sync Series blades – the SS3, SS4 and SS5 putters.

Pro-Head: To display its new hitting attachment that complements the original hat attachment for the Pro-Head full swing trainer.

Excel Golf Products: Will debut its new Zero Friction performance tee packaging that will feature the PGA Tour logo as official licensed merchandise.

Champ: To launch its Zarma Fly tees along side of the new Zarma spikes. Champ will participate in Demo Day on Jan. 26 and then have a booth on the floor of the Orange County Convention Center.

Circling Raven Golf Club: Director of golf Tom Davidson will lead a seminar titled “Planning Your Merchandising Business Retail.” The hour-long session on Thursday, Jan. 27, will address such topics as how to build an anchor display, creating visual interest in displays, and conducting value-added promotions.

Birdy & Grace: Introduces three new sweater styles as part of its 2011 Fall Collection that will be on display at the show.

Molor Products: To display the Flatball swing training aid. The Flatball is a soft rubber disk that is the same diameter as a real golf ball, but is only a quarter-inch high, thus promoting the need for a correct swing plane.

Oxford Golf Group: Will debut its Fall 2011 Oxford Golf and Links Tech collections.

Golfers Guardian: To showcase its golf club and bag security lock.

Golfmoolah: To showcase its golf wagering app for the iPhone.

Nutmeg Marketing: Will display its newest tournament gift products.

Conceptive Solutions: To exhibit its Swingpact Golf Swing Trainer in the Inventor’s Spotlight section of the show.