News

PGA Fall Expo: Education Conference, featuring more than 20 key topics presented by recognized experts in their field, will be offered at no cost to attending PGA Professionals and golf buyers. The Fall Expo is Aug. 17-18 in Las Vegas, Nev.

Ecco: Staff pro Thomas Bjorn wore its World Class GTX shoes en route to winning the European Tour’s Estoril Open de Portugal.

Etonic: Reports on George Murray, who wore the company’s Stabilizer golf shoes en route to winning the European Challenge Tour’s Scottish Hydro Challenge. The victory was Murray’s first as a professional.

Adidas Golf: Unveils its Tour360 4.0 USA flag limited-edition footwear, which will be worn by Adidas Golf athletes at next week’s U.S. Open and 2010 Ryder Cup.

Antigua: Expands its Desert Dry Xtra-Lite to its Rendition Jackets for 2010. The two-way stretch fabric allows the Rendition jacket to be lightweight and resistant to water. The company also introduced its Bamboo Fabrics for 2010.

Adidas Golf: Expands its adiPure apparel line to include female offerings, and featuring all of Adidas’ proprietary technologies in stunning colors, sleek silhouettes, and impeccable details. “We have created adiPURE for the woman who demands excellence in her apparel in terms of fit, function, and form,” said Patricia Dahan, senior director of global apparel.

AHEAD: Re-signs Jack Nicklaus to represent the company’s headwear line. Nicklaus will continue to appear in the company’s headwear catalog, point of sales materials and on the website.

Imperial Headwear: Becomes a sponsor of the Carolinas Section of the PGA of America. Imperial will receive advertising and editorial considerations within the Section’s newsletters and website, and recognition at its three annual tournaments.

Kate Lord: Bling cap worn by Purdue en route to NCAA Division I Women’s Championships title. The Boilermakers wore a Kate Lord bling black cap with a sparkling crystal embedded “P” in gold behind a white backdrop.

Dunning: Staff player Zach Johnson wore a mix of its vintage athletic-prep clothing en route to capturing his seventh career PGA Tour title, the 2010 Crowne Plaza Invitational at Colonial.

Pukka Headwear:Adds Cindy Postic as a sales representative in Minnesota. Also, the company will expand Eric Christie’s territory to include much of the Pacific Northwest.

AHEAD: Reports on Methodist University winning its 10th NCAA Division III Championships while wearing its brand. The team has worn AHEAD apparel and headwear for the past four years.

Imperial Headwear: Becomes the exclusive supplier of Susan G. Komen for the Cure-branded golf headwear and related products for ShopKomen.com. Imperial products featuring Susan G. Komen for the Cure’s iconic running pink ribbon will be available immediately online and in select pro shops and golf retailers throughout the United States.

AHEAD: Becomes a sponsor of Audubon International’s golf and environment initiative. AHEAD will offer exclusive headwear and apparel logos that will be available to Audubon International member golf courses.

Fila Golf: Exclusive North American licensee Fersten Worldwide appoints Ron Birrell and Steve Sakovitz as sales representatives Fila Golf men’s and women’s apparel. Birrell will represent Fila Golf in the greater Toronto area and throughout Ontario, Canada. Sakovitz will cover a large section of the Northeast.

AHEAD: Re-signs LPGA player Brittany Lincicome to wear its Kate Lord apparel line and headwear through 2011.

Sunice: Establishes a United Kingdom company, Sunice Europe Ltd., in partnership with Chertsey, England-based The Golf Business Ltd., to sell Sunice product in the United Kingdom and Ireland.

Imperial Headwear: Renews its promotional partnership with the Colorado Section of the PGA of America. The partnership includes three areas – golf professional recognition, community giving and education, and traditional sponsorship designations.

The Antigua Group: Names John Anderson as the new national sales manager of its golf division. “John will bring a new perspective to our golf division,” said Ron McPherson, Antigua Golf’s president and CEO, “but he also will continue to enhance Antigua’s strong reputation for outstanding products supported by outstanding customer service.”

Raker Goldstein & Co.: Chosen by Pilla Sport to handle the company’s public relations and communications efforts for its line of eyewear.