News

Adidas Golf: Introduces advanced THiNTech, a new low-profile footwear system that improves stability, balance and footwork. “In fact, it’s a better way to build golf shoes, focused on reducing platform thickness to improve overall product performance,” said Dave Ortley, senior director of global footwear for Adidas Golf.

Sunice: Outerwear brand names Arnie Cunningham as the company”s director of PGA Tour promotions.

Tifosi Optics: Maker of golf-specific sunglasses will give free product and extra discounts for orders written at the PGA Merchandise Show.

Antigua: Announces its 2010 tour staff, which includes PGA Tour players Notah Begay III, Craig Bowden, Billy Mayfair, Kevin Streelman and Jerod Turner; LPGA players Brittany Lang, Dorothy Delasin, Stacy Prammanasudh, Alison Walshe and Wendy Ward; and Nationwide Tour players Scott Sterling and DJ Brigman.

Abacus: Introduces its spring and summer 2010 products.

LoudMouth Golf: Debuting its newest styles at this week’s PGA Merchandise Show. Attendees visiting its booth will receive a free visor and can view a 14-foot high poster of John Daly wearing the brand.

AB Golf Designs: Debuts its Throwback collection of eco-friendly, traditionally-styled headcovers, and the introduction coincides with the ongoing re-branding of the company, formerly known as Butthead Covers.

AHEAD, Golf Digest: The companies announce that AHEAD will be the exclusive licensee of Golf Digest’s logoed golf course recognition program. As the exclusive licensee, AHEAD will offer its customers the opportunity to co-brand its hats, apparel and accessories with the Golf Digest logos.

Abacus: Introduces its soft shell jackets and fleece as part of its 2010 spring/summer collection.

Letarte: Apparel brand to debut its 2010 collection of sportswear, cover-ups and swimwear, which the company says blends “a bohemian island essence with chic global aesthetics.”

Ecco: The winner and runner-up at the Champions Tour’s Mitsubishi Electric Championship wore the brand’s New Classic and Golf Street Premier shoes, respectively.

AHEAD: Releases a full agenda for this week’s PGA Merchandise Show, which opens on Thursday. The company will be celebrating its 15th anniversary by showcasing its new headwear, apparel and accessories.

Glove It: Adds a patented birdie belt and a new collection of bling metallic visors to its 2010 accessory offerings.

Glove It: Adds new styles and designs to the Nicole Miller Studio and Glove It collection for 2010.

Dunning: Inspired by 1960s tailoring and athletic and prep looks, brand will introduce its fall collection at the PGA Merchandise Show.

Glove It: Adds a patented birdie belt and a new collection of bling metallic visors to its 2010 accessory offerings.

Tip Tee Toe: Shoe manufacturer to debut its new women’s line at the show, Jan. 28-30 in Orlando, FL.

Glamorous Golf: Its score/counter bracelet receives positive reviews from The Hackers Paradise and the company will exhibit accessory in the new product center at the PGA Merchandise Show.

Iconic Sport: To help celebrate its fifth anniversary, apparel brand will feature a daily drawing for Iconic UPF 50+ sun protection apparel and accessories at the PGA Merchandise Show. Iconic will offer a fun, informative, five-question quiz, and FAQ sheet on sun-smart behavior and cancer risks of sunburn and sun exposure.

Divots Sportswear: Will launch its 2010 apparel line In 33rd consecutive appearance at PGA Merchandise Show, Jan. 28-30 in Orlando, FL.