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Golf 20/20: Announces Darrell Crall, chief operating officer of the PGA of America, as its chair for 2014. Crall succeeds Mike Hughes, chief executive officer of the National Golf Course Owners Association, who served as chair from 2010 to 2013.

Buffalo Communications: Hires Joe Steranka, former PGA of America CEO, as chief global strategist to further expand the firm’s leadership position in golf and springboard growth in the broader sports and lifestyle categories worldwide.

EWGA Chief executive officer Pam Swensen will be the headline speaker at the Women In the Golf Industry reception on Jan. 22 at the PGA Merchandise Show in Orlando, FL.

Tin Cup Products: Appoints Scott Cunningham as the company’s national sales manager.

Callaway Golf Co.: Sign 16-year-old Lydia Ko to an endorsement agreement. Ko, who recently won her first tournament as a professional using the company’s new X2 Hot Pro driver, will play the brand’s clubs and ball, along with an Odyssey putter.

TaylorMade Golf Co.: Extends its endorsement agreement with reigning U.S. Open champion Justin Rose through 2018. Rose will continue to play the company’s equipment and wear Ashworth apparel and footwear.

Tharanco Lifestyles: Promotes Jim Ireland to western regional sales manager for Greg Norman Collection and Dunning Golf.

Ecco: Extends its endorsement agreement with Graeme McDowell, who will continue to showcase the company logo on his headwear and compete in its golf shoes on the PGA and European tours.

Cleveland Golf/ Srixon: Signs Dave Pelz as a member of its professional staff.

G/Fore: Signs Jonas Blixt to an endorsement agreement to wear the brand’s gloves on tour.

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Cleveland Golf/ Srixon: Signs Dave Pelz as a member of its professional staff.

Iomic USA: Appoints Katz Murai as general manager. Murai will be responsible for overseeing and directing the day-to-day business operations of the company.

Srixon: Signs K.J. Choi to a multi-year endorsement agreement, and includes him playing a Srixon golf ball and wearing a Srixon glove.

Srixon: Signs K.J. Choi to a multi-year endorsement agreement, and includes him playing a Srixon golf ball and wearing a Srixon glove.

EZLinks Golf: Hires Ray Scheppach as chief financial officer.

EWGA: Chief executive officer Pam Swensen is named a finalist in the International Network of Golf Industry Honors Awards’ Business Achievement category.

U.S. Kids Golf: Announces the recipients of the Top 50 Kids Teachers Award, which annually recognizes the top youth golf instructors.

EWGA: Chief executive officer Pam Swensen is named a finalist in the International Network of Golf Industry Honors Awards’ Business Achievement category.

Ping: Signs Todd Anderson, Sea Island director of instruction in Sea Island, GA, to an endorsement agreement.

Global Turf Equipment: Promotes Josh Berman to vice president of operations.