In this episode, The Tech Caddie podcast, hosted by Mike Hendrix, ventured into the world of marketing—specifically how golf courses can improve their digital presence to show up in AI-driven tools like ChatGPT and Google’s Gemini. Mike sat down with Zack Enriquez, Social Media Manager at Par 6 Media, to discuss practical strategies every golf course operator can use to stand out in search, increase bookings, and build a stronger brand online.
From optimizing your Google Business Profile and website metadata to choosing better photos and writing content that answers natural search questions, Zack breaks down what matters most in today’s AI-powered search landscape. Golf operators looking to future-proof their marketing will find this episode packed with insights they can act on immediately.
Visit the full episode HERE
Watch on YouTube HERE
Listen on Apple HERE
Enjoy with Spotify HERE
Brands Mentioned: Par 6 Media, Chambers Bay, Kemper Sports Golf.
About the Tech Caddie Podcast
The Tech Caddie podcast explores the intersection of golf course operations and technology, delivering insights from industry leaders and innovators. Season One featured 26 episodes and garnered over 18,000 views, covering topics ranging from tee sheet strategies to AI-driven customer engagement. As the podcast moves into 2025, Season Two debuts with refreshed branding and a continued commitment to delivering valuable discussions that help golf course operators navigate the evolving technology landscape.
