BOURBON, MO – Imperial, a consumer apparel brand founded in 1916, voted the #1 headwear in golf by The Association of Golf Merchandisers (AGM). Imperial is the definitive leader across all golf facility categories – Private, Public, Resort, Off-Course – with 48% of survey respondents reporting as their best performing and selling headwear partner.
The survey report was released at the 2024 PGA Show and was conducted by Golf Datatech for the first time in the associations history. The AGM continues to establish benchmarks for operations and trends within the current golf retail space. Respondents to the survey are members of The AGM, a body that includes golf professionals, buyers, merchandisers, club managers, owners, and other industry professionals that comprise a majority of the most successful retail operations in the United States and Canada.
“The AGM’s announcement of Imperial as #1 in headwear is a great honor and a testament to the work and passion of the great team we have,” said Mike Wrightson, President of Imperial. “From pushing the boundaries of creating not only the best products in golf but also focusing on sustainability, Imperial is aiming to continue to build upon our 108 year legacy as an industry leader.”
About Imperial Headwear
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found in all Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for seven consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information, please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Martha Hudson
B2B Marketing Specialist – Golf
mhudson@imperial1916.com
