Golf resorts take note, this is how you promote a course expansion.

Other areas of travel typically expand more often than golf. A waterpark may add a new slide, a ski resort may cut a few new trails.

But for a golf resort with three courses, a new 18-hole addition would be a 33% increase in acreage. If you start with just one, you’re effectively doubling your footprint. Both of those numbers are virtually unheard of in other destinations.

So when it happens, you’ve gotta make the most of it. With the addition of Sheep Ranch on the horizon, Bandon Dunes did that very thing.

And they did it better than I’ve ever seen thanks to four simple things.

Read the full FairwayFillers blog post here.