New Data Reveals Vendor Momentum, Competitive Shifts, and Emerging Players in Golf Course Technology
Upper Arlington, OH – smbGOLF, the golf industry’s leading provider of vendor usage data and technology strategy insights, has released its Spring 2025 Tee Sheet & Booking Engine Market Share Report, analyzing adoption trends across more than 17,500 golf courses in North America.
The report uncovers meaningful vendor movement in the first four months of 2025, identifying clear winners, notable losses, and signals of realignment among golf course operators and technology providers. In conjunction with the report, GolfCourseTechnologyReviews.org has also published a detailed companion article:
👉 Read the Article
Key highlights from the report and article include:
- Lightspeed Golf grew its customer base by nearly 7%, posting the highest volume gain across all providers.
- Club Caddie led in percentage growth with a +20% net increase and emerged as the only vendor gaining across nearly all major competitors.
- foreUP, Teesnap, and Tee-On showed declining market share, particularly among public courses.
- Noteefy was named the fastest-growing tech company in golf, rising from 60 to over 760 course locations in just 16 months.
- New momentum is building among smaller vendors, including TenFore Golf, Eagle Club Systems, and MemberSports, all of which recorded significant win rates from legacy providers.
“This isn’t just vendor swapping — it’s a realignment,” said Mike Hendrix, founder of smbGOLF. “Golf course operators are making more strategic decisions about their software environments. The winners in 2025 are platforms that say yes to integrations, support dynamic pricing and automation, and prioritize real-time service over empty promises.”
The report includes geographic trend breakdowns, vendor-specific performance charts, and real-world stories from operators who have switched providers — including a spotlight on Michael Woodward at Norsk Golf Club, who made three tee sheet transitions before landing with Club Caddie.
The full report is available now for free to smbGOLF data subscribers and available for purchase by non-subscribers:
👉 Download the Report
About smbGOLF
smbGOLF provides unmatched vendor intelligence, Coursographics™, and consulting services for the golf industry. Trusted by golf tech companies, management groups, and owner associations, smbGOLF tracks vendor usage at over 17,500 courses and helps clients make better data-backed decisions.
Contact: Mike Hendrix
Email: mike@smbgolf.com
Phone: 614-296-6845
