Each company is now officially a preferred partner of the other for the simulator segment in an effort to give operators a modern, unified workflow for league play, tournaments, and day-to-day reservations.
Mill Valley, CA and Wayne, PA – Whoosh, Inc., the leading provider of modern operations software for golf, racquet and hospitality facilities, and Golf Genius, the leading worldwide provider of cloud solutions for golf professionals, facilities, tours, and associations, today announced an expanded partnership to serve the rapidly growing golf simulator market. Together, the companies will deliver an innovative, unified workflow solution that helps simulator operators manage league play, tournaments, and day-to-day reservations more efficiently.
This new service offering enables simulator facility managers the ability to streamline scheduling and league management, simplify daily operations, improve staff efficiency, and deliver more organized and engaging recreational experiences for their customers.
Beginning in 2026, the two platforms will work together through a clearly defined division of responsibilities. Whoosh will serve as the front-end reservation and operations hub for simulator clubs, bay bookings, lesson bookings, payments, check-ins, and customer experiences. Golf Genius Tournament Management will handle all aspects of tournament and league management, including setup, registration, an unmatched variety of competitive formats, live scoring, and custom event portals designed specifically for simulator leagues, groups, and events.
This powerful combination of resources will enable:
- Whoosh customers to easily set up, manage, and promote leagues and competitions that drive incremental revenue by attracting loyal customers who enjoy frequent play, competition, and social engagement.
- Golf Genius Tournament Management customers to leverage a robust scheduling platform that replaces paper, spreadsheets, and legacy tee sheets with a cloud-hosted, duration-based system designed to optimize pricing and increase bay utilization.
“The indoor simulator and alt. golf market is growing exponentially and in order to strengthen category leadership in that area, we didn’t have to look any further than our long-time partner, Golf Genius,” said Colin Read, Whoosh CEO and Co-Founder. “Our deepened and expansive partnership will ease the burden of simulator operators by offering streamlined software solutions that save considerable time and money.”
Simulator leagues and tournaments play a pivotal role in generating consistent, repeat revenue for facilities, but operators face staffing constraints and lack effective tools to manage a full calendar of events. The integration of Whoosh and Golf Genius Tournament Management addresses these challenges by providing a unified solution that simplifies administrative processes, reduces manual tasks, and saves valuable labor hours. The result is a platform that helps facilities increase revenue while minimizing operational strain on staff.
According to Golf Genius CEO Chris Kallmeyer, “The integration of Whoosh and Golf Genius Tournament Management has already proven successful in the green-grass market, with more than 130 customers benefiting from a hybrid solution. We’re excited to extend that success to the simulator marketplace and confident that together we offer an attractive, affordable solution that makes life easier for operators and helps them grow their businesses.”
To Learn More
Whoosh and Golf Genius will be on site at the upcoming PGA Show in Orlando from January 20–23, 2026, and available to discuss their collaboration with simulator operators. Visit Whoosh at booth #3828 and Golf Genius at booth #3113, or contact either company to arrange a meeting.
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ABOUT WHOOSH
Whoosh is a leading hospitality technology company specializing in modern software that streamlines operations and enhances the guest experience. Our cloud-based, tablet-centric solution empowers public and private facilities with easy-to-use booking and operations tools, covering a wide range of activities such as golf, racquets, simulators, lessons, fitness, and more. Whether you’re managing a single location or multiple facilities, Whoosh saves 20+ hours a week in staff time to help run a more efficient, guest-focused operation. For more information, visit whoosh.io.
CONTACT:
Jenn Burgess
Whoosh, Director of Marketing
jenn@whoosh.io
Jim Rocco
PRCG | Sports
jrocco@prcg.com
ABOUT GOLF GENIUS
Golf Genius provides innovative software and services to the global golf community serving over 10,000 private clubs, public courses, academies and destination resorts in 63 countries. Golf Genius also serves national federations, regional associations, and tours, including the USGA, Golf Canada, Golf Ireland, England Golf, Japan Golf Association, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal, Switzerland and New Zealand. With a core product suite that spans tournament management, golf shop operations, coaching, and handicap management, Golf Genius provides the essential tools for golf professionals to save time, increase revenue, and deliver exceptional golfer experiences. Furthermore, the company’s direct-to-consumer business reaches more than 15 million golfers worldwide with a popular portfolio of consumer golf apps offering GPS, auto shot tracking, scoring and statistics, strokes gained, video analysis, and golf trip management.
Golf Genius has over 300 team members, including 75 PGA Professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia and New Zealand. For more information, please visit golfgenius.com.
CONTACT:
Brian Woyt
Golf Genius, VP Marketing
brian.woyt@golfgenius.com
